NATUREL ET BON
The traditional La Baleine brand has stood for high-quality sea salt since 1934 and is the market leader in France today. Our strategy and design team has brought the character of the brand: its maritime origin, sustainable production and the naturalness of the salt to life on-pack. The brand slogan which translates as "Created by nature, harvested by humans" was also created by HAJOK Design and firmly anchors this positioning.
A MARITIME FEELING
The Saunier salt worker, the precious salt and the depiction of the famous Aigues-Mortes area are central to the new look. Very clear yet emotional, the packaging design awakens a longing for the south of France and the natural taste of the product.
FACTS & FIGURES
Relaunch for 4 products | Brand story | Slogan development | Photo-shooting | Packaging design | Final artwork | Sales folder | POS display
Would you like to find out more about our work?