Good character
The traditional La Baleine brand has stood for high-quality sea salt since 1934 and is the market leader in France today. Our strategy and design team has brought the character of the brand: its maritime origin, sustainable production and the naturalness of the salt to life on-pack. The brand slogan which translates as "Created by nature, harvested by humans" was also created by HAJOK Design and firmly anchors this positioning.
NEW
OLD
A maritime feeling
The Saunier salt worker, the precious salt and the depiction of the famous Aigues-Mortes area are central to the new look. Very clear yet emotional, the packaging design awakens a longing for the south of France and the natural taste of the product.
Facts & Figures
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Relaunch for 4 products
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Brand story
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Slogan development
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Photo shooting
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Packaging design
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Final artwork
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Salesfolder
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POS display
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