The winners of the German Design Award 2018 have been decided. HAJOK Design is to receive the prestigious award for the category Packaging Design for the design of the vegan ice cream Swedish Glace by Langnese. The German Design Award, which has been in existence since 2012, is one of the most prestigious design competitions in the world.
Swedish Glace’s authentic, lively brand design convinced the expert jury. The design brief was to reposition the vegan ice cream as a lifestyle brand to appeal to a young target group with a conscience. Handwritten fonts, individual illustrations and an uncluttered overall appearance convey the honesty of the product. Instead of a black, mainstream design, the brand now presents itself with an airy, uncomplicated look and an eye-catching, strengthened logo.
"We are delighted to receive this international award," says Klaus P. HAJOK, founder and managing director of HAJOK Design. "Winning this award is terrific recognition and confirmation of the high level of our design work and creativity."
German Design Award
The German Design Award is the international premium prize from the German Design Council. Its objective is to discover, present and award unique design trends. Each year, top-class submissions from product and communication design receive awards. All of these designs are ground-breaking in the area of international design. The German Design Award, initiated in 2012, is one of the most recognized design competitions in the world and enjoys a high reputation that goes far beyond industry experts.
The German Design Award places the highest demands on the selection of its award winners. In an elaborate nomination process, experts from the German Design Council only judge entries that have proven to stand out from the competition in terms of design quality. This year, more than 5,000 designs were submitted to the jury, 49% in the area of Excellent Product Design and 51% in Excellent Communications Design. Altogether 45 products/projects received a gold award in each category.