A new look
Knorr BBQ sauces are very popular guests at happy barbecue evenings. A new, high-quality design was required to reveal the characteristic flavour of each variety at first glance.
The Knorr Classic range BBQ sauces and the Squeezer range were to get a modern, premium design with loads of appetite appeal.
Shared design architecture for all BBQ sauces, both in glass bottles as well as squeezers, should provide a common look and feel and quicker orientation at the shelf for the consumer. It was also necessary to develop a trendy design concept for the squeezers that arouses street-food associations.
The blue background was integrated into all the BBQ sauce designs as a connecting element, giving them more depth and an enhanced sense of quality. For the BBQ sauces, natural photographs of the individual ingredients convey a feeling of honest quality and care in the production process. The squeezers generate appetite appeal with the yummy French and hot dog food shots.
Facts & Figures
- Design relaunch of Knorr BBQ sauces
- Trend research
- Concept development
- Design development
- Mock-ups for testing
- Photo shooting
- Image composing and retouching
- Final artwork
For the squeezer range, we have paid particular attention to the delicious and authentic presentation of the photographs with a street-food style.