A new look

Knorr BBQ sauces are very popular guests at happy barbecue evenings. A new, high-quality design was required to reveal the characteristic flavour of each variety at first glance.

Listen

The Knorr Classic range BBQ sauces and the Squeezer range were to get a modern, premium design with loads of appetite appeal.

Understand

Shared design architecture for all BBQ sauces, both in glass bottles as well as squeezers, should provide a common look and feel and quicker orientation at the shelf for the consumer. It was also necessary to develop a trendy design concept for the squeezers that arouses street-food associations.

Create

The blue background was integrated into all the BBQ sauce designs as a connecting element, giving them more depth and an enhanced sense of quality. For the BBQ sauces, natural photographs of the individual ingredients convey a feeling of honest quality and care in the production process. The squeezers generate appetite appeal with the yummy French and hot dog food shots.

Facts & Figures

  • Design relaunch of Knorr BBQ sauces
  • Trend research
  • Concept development
  • Design development
  • Mock-ups for testing
  • Photo shooting
  • Image composing and retouching
  • Final artwork

STREETFOOD Style

For the squeezer range, we have paid particular attention to the delicious and authentic presentation of the photographs with a street-food style.

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