For the product innovation LÄTTA with Skyr we have developed a design that combines Swedish coolness with naturalness and enjoyment, while placing “with skyr” centre stage in an understated fashion in keeping with the brand.
With the best butter
“LÄTTA with butter“ in a fresh new look with an improved recipe. The brand design deals with the topic of appetite appeal in its own original way.
The two products, “with skyr” and “with butter“ are the start of a new LÄTTA premium line-up, which strongly differentiates itself from the core range, yet is still clearly recognisable as LÄTTA.
The aim of the portfolio extension is to win over new consumers while increasing brand loyalty of existing LÄTTA users.
The new premium range presents itself with a very self-confident design with its white logo, attracting attention and is instantly recognisable with its slanting design and distinctive typography, even without the typical coloured letters of the main brand. The background in a paper look conveys naturalness and a feeling of honest quality and care taken when making the product.
Facts & Figures
- Strategic consulting
- Concept development
- Design development
- Final artwork
- Tray design