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Staying strong despite the Covid crisis!

Despite difficult times, this year HAJOK Design has proven the strength of the agency and can continue to achieve success with a high degree of flexibility and strong teamwork. In this issue of our newsletter, founder Klaus P. Hajok and creative director Madeleine Weiss reveal their secret of success and what positive aspects they can draw from the crisis.

HAJOK Design has been in the packaging design business since 1997 – what is your recipe for success? 
Madeleine Weiss: We love what we do. We are passionate designers, brand consultants, observers, listeners, analysts, all acting together for the best possible result. We are a colourful bunch, complementing each other perfectly!

You are always looking for the latest trends in packaging design for your clients. What trends are you particularly enthusiastic about?
Klaus P. Hajok: Dealing with different trends is part of our everyday life. A major trend in packaging design is definitely the topic of sustainability in all its different forms. What inspires me about this is that in addition to all the many tasks that good design should fulfil, it also serves the planet and future generations.

Madeleine Weiss: In terms of society as a whole, I find the megatrend of individualisation fascinating. What effects does retreating within your own four walls, brought on by the coronavirus have on our shopping behaviour? What trends and counter-trends result from this?

Madeleine has been on the management board since 2017. What makes the two of you a strong team?
Klaus P. Hajok: The unconditional trust and mutual respect for each other‘s skills and performance is extraordinary. We pursue the same goals and complement each other very well in our tasks – this makes us strong.

How has the agency mastered the coronavirus crisis so far? Have you gained any positive insights from this time?
Klaus P. Hajok: When I think about the global corona pandemic there is almost nothing good about it. However, what has been positive is that our business trip activity has significantly reduced. At least in the short-term, I can do without all the stress involved with catching early planes, delayed trains, jam-packed motorways and late landings. However, the personal contact with our clients is very important and I hope these relationships will intensify again in the long term.

Madeleine Weiss: It was very reassuring to see how resilient we are as an agency. We adapted to the new conditions extremely quickly and smoothly in order to continue to be available to our clients without major difficulties.We have even won our first completely digital pitch – a great team effort made possible thanks to the excellent way we continued to work together in the agency, but also with our freelancers. Despite lacking the personal interaction with the client, which is very important to us and the client, as an agency we convincingly won the job with a purely virtual approach.

What are your plans for the agency over the next few years? 
Klaus P. Hajok: First and foremost, we want to steer the agency through the global coronavirus crisis to emerge healthy and strengthened. There are some very interesting ideas and plans in the pipeline for the time after Covid-19 – but I would like to maintain some suspense and will be revealing more at a later date!

If there were a HAJOK motto, what would it be? 
Madeleine Weiss: Teamwork makes the dream work!

Packaging design with beautiful illustrations for Pure Tea Selection developed by HAJOK

New look for Tchibo Coffee Service Brand

HAJOK gives the tea portfolio a new brand story and a modern, eye-catching packaging design.

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News 16 Zu 9 800Px

Rock 'n' Roll: from scratch to pack

Our design development department creates many great ideas every day - find out more in the interview with Jannika Plaas, Lisa Köhler and Dennis Dominguez.

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Naming and packaging for Schwartau extra jams by design agency HAJOK

HAJOK creates spring edition Gartenfreund

HAJOK has combined traditional and modern design elements to create the spring edition for Schwartau.

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Packaging design agency HAJOK has created the new brand identity for Cremissimo

Pure pleasure - a new look for the popular ice-cream brand

Clear, contemporary and simply yummy – this is the new look for Cremissimo at POS.

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Packaging design agency HAJOK has created the identity for the premium bars Corny Ganze Nuss

New premium muesli bar CORNY Ganze Nuss designed by HAJOK

For the innovation product CORNY Ganze Nuss, a premium bar with whole nuts, HAJOK developed a packaging that features a reduced and high-quality look.

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Three German Design Awards for packaging design agency HAJOK

A hat-trick of German Design Awards for HAJOK

A triple win for HAJOK Design at the German Design Awards. The Hamburg-based brand agency has won three of the prestigious awards in the packaging category.

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HAJOK design team has two new colleagues

HAJOK Design strengthens its creative team

The brand and design agency is pleased to announce the addition of senior designer Julija Zemite and design director Dennis Dominguez.

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HAJOK receives Pentawards for the Natur superfood powders

HAJOK Design receives a Pentaward for Naturgut Superfood Powder from PENNY

The Pentawards jury has honoured the packaging design for the three superfood powders from PENNY's organic private label Naturgut with an award.

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Red Dot Award für das Packaging Design für Bold Foods

HAJOK receives Red Dot Award for outstanding quality of design

The brand agency has been honored with the coveted award for the packaging design of the insect burgers from Bold Foods.

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HAJOK photo expert Kim Schönert

Everything under one roof

Even the photos for some of our packaging designs are done in-house. Here we present our studio along with our photographer Kim Schönert!

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German Brand Award for the rebranding of Tartex by HAJOK

German Brand Award for the organic brand Tartex

HAJOK Design receives the renowned brand management award in the category ‘Excellence in Brand Strategy and Creation.

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Final artwork team of the packaging design agency HAJOK

Our Final Artwork Team and their work

8 creative people, passionate and wholeheartedly committed to their work, each with a very precise eye for detail are the “test centre” for our design work.

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Corporate branding and packaging design for Bold Foods by HAJOK

Frozen burgers made of insect protein

HAJOK Design took on the complete brand development and the packaging design for the start-up company.

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Design agency HAJOK from Hamburg created the Elphi Limited Edition for Ricola

HAJOK creates the new Special Edition from Ricola

HAJOK creates a reduced aesthetic packaging design for the special edition that perfectly combines the Ricola brand world and the Hamburg Elbphilharmonie.

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HAJOK Design created the packaging for Allos' teas

New Organic Tea Range from Allos

After the successful packaging design relaunch of the entire food portfolio, HAJOK Design has now created the new tea range from the organic company.

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HAJOK developed the brand strategy as well as the packaging design for the whole Tartex portfolio

New slogan and brand identity for the traditional brand

Tartex has been rooted in organic food retail for many decades. By repositioning the brand HAJOK assisted Tartex in establishing itself in the drugstore market.

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Design agency HAJOK developed for the whole Tartex portfolio a new brand identity

Facing a bright future: The traditional Tartex brand receives a new slogan and brand appearance

In the magazine Verpackungsrundschau Jannika Plaas and Peggy Ruge give some insights about their work for Tartex and how to strengthen brands for the future.

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Packaging design for Bifi by HAJOK

The Best Agency 2018: HAJOK Design on the shortlist!

With its film “Everywhere” HAJOK Design has convinced the jury of the "The Best Agency 2018" award and is one of 20 agencies on the shortlist.

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Madeleine Weiss and Klaus Hajok from the design agency HAJOK

HAJOK is reaping the fruit of restructuring

The article in the magazine new business traces the journey from the start of HAJOK Design to the current line-up as well as presenting current projects.

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The design agency HAJOK has developed the packaging for the Dusch Tonics from Kneipp

Refreshment at first glance

Our Creative Director Madeleine Weiss on the design development of the new Shower Tonics and the special requirements for the design of cosmetic products.

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Packaging design for the new ice cream from Baileys

HAJOK Design mouth-watering packaging and naming for Baileys ice-cream

You can now get the taste of Baileys straight from the freezer. Besides packaging and naming, HAJOK developed the sales story and the design of sales materials.

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The design agency HAJOK developed the packaging design for the Adelholzener mineral water plus range

Relaunch of the “Mineralwasser Plus” range

Adelholzener Alpenquellen, Bavaria's oldest and largest mineral spring water company, successfully kicks off cooperation with the brand and design agency HAJOK.

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Packaging Design agency HAJOK created new brand identity for Allos portfolio

Sustainable, vegetarian and very yummy

The organic food brand Allos stands for innovation, care and sustainability. Our strategist Susan Khallaf advises Allos and reports on the successful relaunch.

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Packaging Design for the LÄTTA core range by HAJOK

New Look for the range of classic spreadable fats

Nordic, fresh and yummy – is how LÄTTA, the Swedish lifestyle brand now presents itself with its new design.

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New Design Directors at HAJOK design agency

Welcome to the team!

A warm welcome to our new design directors Jannika Plaas and Lisa Köhler, who complete the management team headed by creative director Madeleine Weiss.​

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Selection cover

Interview with Klaus P. Hajok

The founder and managing director of HAJOK Design about the success of the agency and the changing industry.

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Tempo Box Packaging by Hajok Design

HAJOK Design creates new Special Editions for Tempo

Twice a year, the Hamburg agency HAJOK Design develops trendy new designs for paper handkerchief boxes from Tempo.

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Packaging Design Agency HAJOK developed new visual identity for Swedish Glace

HAJOK Design wins with Swedish Glace a German Design Award

Hajok receives prestigious German Design Award 2018 for the Design of Langnese’s vegan Ice Cream Brand Swedish Glace.

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Packaging Design for LÄTTA with skyr and with butter by HAJOK

HAJOK Design develops brand image for Unilever product innovation

Skyr milk products in the form of desserts and drinks are very trendy. Now Unilever has brought another product innovation to the market: LÄTTA mit Skyr.

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Packaging design agency HAJOK developed the new visual identity for intact

New brand presence for intact‘s glucose product portfolio

The glucose brand intact kicks off the summer with a new and very expressive design.

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Magazine of the design agency HAJOK

HAJOK Magazine - Spring Edition

Greenery - Pantone colour of the year // Protein is the topic // Vegan ice cream - new brand identity // Trade fares - What was there to see? // HAJOK 20 years

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20 years of branding and packaging design by HAJOK Design

The story so far

“I’m going to be a graphic designer!” From an early age, Klaus P. Hajok knew exactly what he wanted to be when he grew up.

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Design agency HAJOK created the packaging for Becel spreads

HAJOK Design creates branding for Becel product innovations from Unilever

With its new innovation, Becel introduces a range of trendy spreads that is launched in the Netherland first, and will be rolled out to other European markets.

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Design agency HAJOK developed the packaging for the special edition for Feh

New special edition for feh paper handkerchiefs

In keeping with the motto “Glamour meets Art”, SCA has launched a new special edition of the traditional brand feh on the Austrian market.

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Packaging from HAJOK for the Tempo special edition

HAJOK Design creates new special editions for Tempo

Tempo provides the right tissue for each everyday life situation by constantly launching new designs and innovations.

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Packaging Design for the Emmi protein drink by HAJOK

HAJOK Design developed the new Emmi protein drink

Emmi initially brings a yoghurt drink with a higher protein content to market by launching the innovative Emmi protein drink.

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Award winning packaging design for Langnese by HAJOK

Hajok Design relaunches vegan lifestyle ice cream from Langnese

After many years of success in Scandinavian countries Swedish Glace, the delicious and smooth soya based ice cream, is introduced in the Dutch supermarkets now.

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