HAJOK Design Agency Hamburg News

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20 years of branding and packaging design by HAJOK Design

The story so far

“I’m going to be a graphic designer!” From an early age, Klaus P. Hajok knew exactly what he wanted to be when he grew up. So it's no surprise that as soon as he finished school, he left his home in south-west Germany and moved to Hamburg to study graphic design. With his degree under his belt, he worked at a number of design agencies before eventually deciding to go it alone in his early 30s. From humble beginnings as a one-man-band operation in a shared studio, he quickly developed his company into a small but sophisticated agency. Much of his success stemmed from his ability to attract both local and international customers right from the start. And for Hajok, having a personal connection to his clients and being able to manage his time effectively was just as important as the creative work itself. “Better to be the king of one niche than a jack of all trades,” was his motto.

Today, HAJOK Design employs more than 45 specialists at its offices in an imposing art nouveau style building on Mühlenkamp in Hamburg, some of whom have been there since the very beginning. As one of the largest design agencies in Germany, HAJOK Design covers the entire process chain from the initial idea to the final implementation, working on ranges of 2 to 2,000 products with international brand portfolios spanning far beyond the German borders. “We’re simply able to do more in a shorter timeframe than many of our competitors. Our flexible structure of specialists means we don't have to completely reorganise every time we do something new,” says founder Klaus P. Hajok.

Companies’ demands for design quality are growing all the time, and these days, complex tasks can no longer be mastered successfully without strategic brand consulting. Packaging design is brand communication brought to life, and the positioning of a brand is critical to its success. HAJOK Design sees itself as a brand consultancy for FMCG and makes effective use of the opportunities strategy and design have to offer. The company’s brand work often therefore starts with workshops to help develop precise strategies for brands and products. These are then brought to life through design.

“It’s about making brands relevant and strong,” says Klaus P. Hajok. “Today, consumers are simply choosing between strong and weak brands, regardless of whether they are made by a manufacturer or the retailer. Brand communication doesn’t end with packaging design, it’s where it begins.” HAJOK Design has been putting creativity, understanding and passion into advising its customers for the past two decades, and looks forward to another successful 20 years.

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Everything under one roof

Even the photos for some of our packaging designs are done in-house. Here we present our studio along with our photographer Kim Schönert!

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German Brand Award for the rebranding of Tartex by HAJOK

German Brand Award for the organic brand Tartex

HAJOK Design receives the renowned brand management award in the category ‘Excellence in Brand Strategy and Creation.

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Final artwork team of the packaging design agency HAJOK

Our Final Artwork Team and their work

8 creative people, passionate and wholeheartedly committed to their work, each with a very precise eye for detail are the “test centre” for our design work.

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Corporate branding and packaging design for Bold Foods by HAJOK

Frozen burgers made of insect protein

HAJOK Design took on the complete brand development and the packaging design for the start-up company.

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Design agency HAJOK from Hamburg created the Elphi Limited Edition for Ricola

HAJOK creates the new Special Edition from Ricola

HAJOK creates a reduced aesthetic packaging design for the special edition that perfectly combines the Ricola brand world and the Hamburg Elbphilharmonie.

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HAJOK Design created the packaging for Allos' teas

New Organic Tea Range from Allos

After the successful packaging design relaunch of the entire food portfolio, HAJOK Design has now created the new tea range from the organic company.

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Tartex Pesto Packaging Hajokdesign

New slogan and brand identity for the traditional brand

Tartex has been rooted in organic food retail for many decades. By repositioning the brand HAJOK assisted Tartex in establishing itself in the drugstore market.

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Design agency HAJOK developed for the whole Tartex portfolio a new brand identity

Facing a bright future: The traditional Tartex brand receives a new slogan and brand appearance

In the magazine Verpackungsrundschau Jannika Plaas and Peggy Ruge give some insights about their work for Tartex and how to strengthen brands for the future.

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Packaging design for Bifi by HAJOK

The Best Agency 2018: HAJOK Design on the shortlist!

With its film “Everywhere” HAJOK Design has convinced the jury of the "The Best Agency 2018" award and is one of 20 agencies on the shortlist.

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Madeleine Weiss and Klaus Hajok from the design agency HAJOK

HAJOK is reaping the fruit of restructuring

The article in the magazine new business traces the journey from the start of HAJOK Design to the current line-up as well as presenting current projects.

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The design agency HAJOK has developed the packaging for the Dusch Tonics from Kneipp

Refreshment at first glance

Our Creative Director Madeleine Weiss on the design development of the new Shower Tonics and the special requirements for the design of cosmetic products.

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Packaging design for the new ice cream from Baileys

HAJOK Design mouth-watering packaging and naming for Baileys ice-cream

You can now get the taste of Baileys straight from the freezer. Besides packaging and naming, HAJOK developed the sales story and the design of sales materials.

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The design agency HAJOK developed the packaging design for the Adelholzener mineral water plus range

Relaunch of the “Mineralwasser Plus” range

Adelholzener Alpenquellen, Bavaria's oldest and largest mineral spring water company, successfully kicks off cooperation with the brand and design agency HAJOK.

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Packaging Design agency HAJOK created new brand identity for Allos portfolio

Sustainable, vegetarian and very yummy

The organic food brand Allos stands for innovation, care and sustainability. Our strategist Susan Khallaf advises Allos and reports on the successful relaunch.

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Packaging Design for the LÄTTA core range by HAJOK

New Look for the range of classic spreadable fats

Nordic, fresh and yummy – is how LÄTTA, the Swedish lifestyle brand now presents itself with its new design.

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New Design Directors at HAJOK design agency

Welcome to the team!

A warm welcome to our new design directors Jannika Plaas and Lisa Köhler, who complete the management team headed by creative director Madeleine Weiss.​

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Selection cover

Interview with Klaus P. Hajok

The founder and managing director of HAJOK Design about the success of the agency and the changing industry.

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Tempo Box Packaging by Hajok Design

HAJOK Design creates new Special Editions for Tempo

Twice a year, the Hamburg agency HAJOK Design develops trendy new designs for paper handkerchief boxes from Tempo.

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Packaging Design Agency HAJOK developed new visual identity for Swedish Glace

HAJOK Design wins with Swedish Glace a German Design Award

Hajok receives prestigious German Design Award 2018 for the Design of Langnese’s vegan Ice Cream Brand Swedish Glace.

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Packaging Design for LÄTTA with skyr and with butter by HAJOK

HAJOK Design develops brand image for Unilever product innovation

Skyr milk products in the form of desserts and drinks are very trendy. Now Unilever has brought another product innovation to the market: LÄTTA mit Skyr.

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Packaging design agency HAJOK developed the new visual identity for intact

New brand presence for intact‘s glucose product portfolio

The glucose brand intact kicks off the summer with a new and very expressive design.

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Magazine of the design agency HAJOK

HAJOK Magazine - Spring Edition

Greenery - Pantone colour of the year // Protein is the topic // Vegan ice cream - new brand identity // Trade fares - What was there to see? // HAJOK 20 years

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Design agency HAJOK created the packaging for Becel spreads

HAJOK Design creates branding for Becel product innovations from Unilever

With its new innovation, Becel introduces a range of trendy spreads that is launched in the Netherland first, and will be rolled out to other European markets.

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Design agency HAJOK developed the packaging for the special edition for Feh

New special edition for feh paper handkerchiefs

In keeping with the motto “Glamour meets Art”, SCA has launched a new special edition of the traditional brand feh on the Austrian market.

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Tempo Box Packaging by Hajok Design

HAJOK Design creates new special editions for Tempo

Tempo provides the right tissue for each everyday life situation by constantly launching new designs and innovations.

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Packaging Design for the Emmi protein drink by HAJOK

HAJOK Design developed the new Emmi protein drink

Emmi initially brings a yoghurt drink with a higher protein content to market by launching the innovative Emmi protein drink.

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Award winning packaging design for Langnese by HAJOK

Hajok Design relaunches vegan lifestyle ice cream from Langnese

After many years of success in Scandinavian countries Swedish Glace, the delicious and smooth soya based ice cream, is introduced in the Dutch supermarkets now.

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