HAJOK creates the new Special Edition from Ricola
The traditional Swiss company Ricola and the Hamburg Elbphilharmonie are united by a great passion for music. For many years, Ricola has been supporting opera, theatre and concert halls around the world. The soothing herbal boiled sweets are also available to visitors and singers free of charge in Hamburg's new landmark, ensuring cough-free concert enjoyment. The special edition box with 4 different types of sweets is intended to reflect this harmonious cooperation.
The Hamburg brand agency HAJOK Design embedded the characteristic silhouette of the Elbphilharmonie in delicate, airy illustrations of Swiss mountain herbs. Matte and shiny elements, high-quality embossing and the fact that the aluminium box is exclusively available in the Elphi make it a coveted collector's item. “From our design studio in Winterhude we can actually see the Elbphilharmonie – one of Hamburg’s most beautiful landmarks. Here tradition meets modernity, just like the perfect match between Ricola and the Elphi! " says Madeleine Weiss, Creative Director at HAJOK Design.