1. Klaus P. Hajok, you are the owner and managing director of the HAJOK Design agency in Hamburg, Germany. Could you briefly tell us something about how the agency started and how it has developed?
After completing my design degree, I gained my first experience in corporate design followed by packaging design and quickly decided to start my own business. What began as a "one-man band" 20 years ago slowly gained momentum. My fellow students were my first co-workers and I continued to develop the "small design studio". Since those early days, we have developed into a design agency and brand consulting company with nearly 50 employees and have established ourselves as a major player in the industry. Really sounds quite simple..
2. What range of services does HAJOK Design offer its clients?
We see ourselves as brand consultants and make full use of the possibilities of strategy and packaging design. Design has always been the heart of HAJOK Design, but it has become increasingly important to provide more comprehensive consulting services to our clients. This is why we currently have 12 consultants managing projects and processes, alongside our strategic staff who develop visions for brands and products. This often begins with a workshop, where key topics are identified and later come to life in the design work. And thanks to our in-house artwork department, there are no nasty surprises in the subsequent production work.
3. How does your agency differ from the competition? What do you think makes HAJOK Design stand out?
The combination of an owner-managed design agency and a brand consultancy is a rare find in the market today. Because of our size, we can do more in less time than many of our competitors. We have a flexible infrastructure made up of specialists who work extremely well together in agile teams, which are both creative and effective. This way, we successfully support both global players as well as local champions" – with product ranges spanning from just two products right up to international brand portfolios with over 2,000 items.
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