Clean work

HAJOK design was asked to develop an original and outstanding overall concept for the exclusive perfume "Stay Dirty" (“Dreckig bleiben“) from PMP to succeed in a highly contested market.

Listen

Calabrian bergamot, Tunisian neroli oil, Sicilian tangerine and Chinese ginger - this combination smells of camp fires, cosiness, idleness and just being yourself.

Understand

“A finely-tuned rejection of superficiality” was the perfumer’s briefing for the extraordinary fragrance and the small perfume bottle had to be just as honest, unadorned and pure for its rather unconventional target group.

Create

Each cap is handcrafted from old building timber and is one of its kind due to the unique structure of the wood’s surface. A plain, straight-sided flacon was designed whose massive, dark wooden cap creates an exciting contrast to the golden-luster of the perfume. A simple black cardboard box and the deliberately finely typeset typography form a bridge between uniqueness and understatement.

Facts & Figures

  • Development of a perfume flask incl. packaging
  • Structural design
  • Design development
  • Logo development
  • Final artwork
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