SWEET UNION

The fact that Baileys and ice cream are such a perfect combination is not only reflected in the taste, but also in the new, sensual packaging design. DMK and HAJOK Design have a strong track record of successful collaboration, which is the basis for this relaunch. The brief was to adapt the ice cream products to Baileys' new global guidelines while giving the range a significantly younger look.

COOL & TEMPTING

The different Baileys ice cream varieties are now presented in a much more modern and emotional way. The larger, contemporary lettering on each ice cream tub results in clearer differentiation. The staging of the ice cream gives it a natural and yummy look and really makes you want to try this delicious fusion of flavours!