GREAT NAME – GREAT BUSINESS
A great name is the basis for a company's success. Our experienced copy-writing team creates names, slogans and copy that will appeal both to you and consumers.
When we are commissioned to create a packaging design or a tagline, we are more closely involved with your brand and your products than almost anyone else! We dive deep into your product and brand world and are experienced consultants when it comes to the positioning of your brand. It was therefore a logical step for us to strategically expand the naming department at our agency in 2018 – because branding works best when the design and the name are intertwined.
On the basis of the briefing and an intensive market and competition analysis, we begin to create names while reflecting on the strategic positioning of your brand. Using agile methods and a fresh mindset, several creative teams develop a short-list of names that present your brand in an authentic, relevant and differentiating way. In-house, we run the first rough Google checks, as well as carrying out online identity research in appropriate trademark registers and domain availability checks. This initial pre-screening must then be followed up with availability search work by your trademark and patent lawyer. The names also have to be checked for linguistic and cultural suitability.
The name is the verbal identity of your brand. It is often the only constant – since the name usually remains unchanged while visual design evolves over the years. When people talk about the brand, they mention the name and naturally, it is also the name that people look for on the internet. Our copywriting professionals are acrobats and jugglers with language, developing brand and product names, creating taglines and advertising slogans. They are well-versed in storytelling and write attention-grabbing on-pack copy that's memorable and successful. Many of our naming projects are conceived for use in markets both at home and abroad, with names that work around the world.
Facts & Figures
- Tagline creation
- Advertising slogans
- On-pack copy
With a pinch of humour and a great deal of empathy and intuition, our naming experts craft taglines that stand out and appeal emotionally to consumers.
The interplay of copy and visual design significantly contribute to the success of a product. We develop POS display copy that is fun to read and is a narrative that helps build your brand!
It is not only our strength to develop convincing designs, but also to create charming on-pack copy.