Strong & cool
Fitness at its tastiest! The new Ehrmann High Protein Ice Cream stands out on-shelf thanks to its high-contrast design and appetising food images.
Even sporty and health-conscious consumers like a tasty snack, and so much the better when this is also high in protein while low in sugar and fat! In collaboration with DMK Eis GmbH, Ehrmann is launching two high in protein and fibre ice cream variants, perfectly complementing any training regime. At the same time, these new products cleverly make the topic of high protein relevant for a broad target group.
The appearance of the brand's existing high-protein pudding served as the basis for the packaging design. This generates recognition value for the attention-grabbing Ehrmann high-protein range. The goal was to place enjoyment centre stage, despite the special high-protein and fibre benefits. The Vanilla Salted Caramel and Double Choc designs have been created to make you want ice cream at first glance! Our creative team was given the job of adapting the high-protein pudding design to the new ice cream variants.
The ice cream scoops have been elaborately staged with great attention to detail, ensuring irresistibly delicious on-pack appetite appeal. The natural presentation of the ingredients makes the variants immediately recognisable. Thanks to the clear, bold typography, the claim of being low in fat and a source of fibre is also the focus of the packaging design.
Facts & Figures
- Packaging design food
- Design adaption
- Image editing
- Final artwork
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