REWE to go beverages are innovative products. That's why each range has a very individual, creative look and a high shelf impact.
REWE to go is REWE's own fresh convenience brand. Whether in one of the 3,600 REWE stores or in cooperation with the ARAL petrol station network – fresh snacks and delicacies for on-the-go and at home are available just around the corner. Consumers' high demands for good quality ingredients, the latest trends and recipes and, of course, high-impact, modern packaging design are paramount. The beverage range comprises innovative products that stand out even more from the REWE to go range.
The beverage category in particular is characterised by an ever-changing line-up and a wide range of products. These items are often innovative and distinguish themselves in private label competition through unique selling points. In favour of this very product-specific presentation, the brand bubble of the food category familiar to consumers is deliberately avoided. This way, each range has its own individual visual concept – a challenge taken on with great enthusiasm by our creative team!
Unique packaging designs with a high quality, modern style are the result. Each range of beverages has its very own look, sporting self-confident typography and illustrations, making each product a small work of art in itself. The juices, teas, fizzy drinks, smoothies and shots reflect the brand essence in a loving, detailed and emotional way that stands out on the drinks shelf.
Facts & Figures
- Launch of the REWE to go own brand
- More than 80 products
- Positioning & brand identity
- Naming variant names
- Logo development
- Packaging design drinks
- Inhouse illustrations
- Image editing / composing
- Final Artwork
The own brand REWE to go is proving a big hit – especially with the target group who wants a healthy and varied diet despite being short of time. The innovative beverage range is up there with the latest trends and is also visually striking.
Various illustration styles and typographies set the Rewe to go beverages apart from the basic range. In this way, each product range has its own unique language.
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