FOR THE LOVE OF SHOES

If you loves your shoes, you should take good care of them! Erdal makes an enormous range of high-quality shoe care products and HAJOK has reworked the previous packaging design for the entire European market, combining quality and value, and thereby further strengthening confidence in the brand.

LISTEN

When the Werner & Mertz Group switched from making candles to shoe and leather care products in 1901 due to the spread of electricity in domestic households, no one could predict just how successful this decision would be. The brand with the frog logo quickly became famous and excelled with high quality and innovative shoe care applications. Even today, Erdal, whose name derives from the production site in the Erthalstrasse in Mainz, is one of the best-selling shoe care brands in the German-speaking market. In many other European countries the shoe care products have been successfully distributed for years under the brand Búfalo.

UNDERSTAND

In our fast-paced world, it can be hard to regularly find time to look after your shoes. The new packaging design should therefore make you want to have well cared-for shoes at first glance. The aim of the relaunch was to become more modern and contemporary with the close-up look while retaining the premium character through the use of gold.

CREATE

HAJOK was responsible for the European roll-out of Erdal's entire portfolio, as well as for its subsidiary Búfalo, whose products are distributed in Spain, Portugal, Poland and Belgium, as well as in other markets. Shoes and accessories were elaborately photographed for 5 different application categories and elegantly staged close-up on-pack. The typography reflects high quality in a contemporary style. Erdal has a solution for every shoe care challenge and each of these solutions can in future be found presented on-shelf in an elegant and modern way.

FACTS & FIGURES

  • European relaunch of the Erdal portfolio
  • 58 products
  • Relaunch of the Búfalo portfolio for Spain, Portugal, Poland & Belgium
  • Packaging design
  • Product photography
  • Final artwork
Packaging design agency HAJOK developed Ricola's Elbphilharmonie edition

Ricola

Special Edition

View more
Abstract illustrations are the core of the packaging design for Swedish Glace

Swedish Glace

Vegan Ice Cream

View more
The combination of paper-cut illustrations and humorous texts underscores the concept full of zest for life.

Isola Bio

Milk Drinks

View more
Packaging design of the insect burgers from Bold Foods

Bold Foods

Insect Burger

View more
Allos' tea packaging with illustrations by HAJOK

Allos

Tea

View more
Case Schwartau 72Dpi Teaser 02 Df

Schwartau

Jam

View more
Bahlsen ice cream packaged by HAJOK Design

Bahlsen

Ice Cream

View more
Packaging design for Tartex by HAJOK

Tartex

Portfolio

View more
Packaging design for Naturgut sprirulina powder by HAJOK

Naturgut

Portfolio

View more
Case Erdal Schuhcreme 72Dpi Teaser Df

Erdal

Shoe Care

View more
Packaging Design for Becel Drinks by HAJOK

Becel

Drinks

View more
Design edition for the Tempo boxes by HAJOK

Tempo

Boxes

View more
Design agency HAJOK realized the packaging for the Ricola capsule teas

Ricola

Tea

View more
Case Kneipp Wirkdusche 72Dpi Teaser Df

Kneipp

Active Shower

View more
Packaging Design for Adelholzener by HAJOK

Adelholzener

Sparkling Mineral Water Plus

View more
Packaging design for the Kneipp shower tonics by HAJOK

Kneipp

Shower Tonics

View more
01 Thumb Wessanen Styleguide

Wessanen

Corporate Design

View more
Packaging Design for LÄTTA with skyr by HAJOK

Lätta

Spreads

View more
Allos pesto packaging by HAJOK

Allos

Portfolio

View more
Authentic brand design for the vegan ice cream Swedish Glace by HAJOK

Langnese

Swedish Glace

View more
Packaging design for the intact Tropic-Mix from intact

Intact

Glucose Range

View more
Packaging design of the Knorr barbecue sauce by HAJOK

Knorr

BBQ Sauces

View more
Packaging design for Bifi Beef by HAJOK

Bifi

Sausage Snack

View more
Design agency HAJOK creates beauty packaging for Florena

Florena

Natural Cosmetics

View more
Case Laetta Teaser Koch Schlagcreme 02

LÄTTA

Whipped & Cooking Cream

View more
Teaser Baileys

Baileys

Ice Cream

View more
Packaging design for MinusL yoghurt by HAJOK

MinusL

Full Range

View more
Packaging design for the Becel spreads by HAJOK

Becel

Spreads

View more
Packaging agency HAJOK developed the design for Billy Boy condoms

Billy Boy

Condoms

View more
Becel packaging design developed by HAJOK Design from Hamburg

Becel

Core Range

View more
Packaging design for Tempo minis by HAJOK

Tempo

Mini Packs

View more
High class packaging design for the Rausch chocolate portfolio by HAJOK

Rausch

Plantation Chocolate

View more
Packaging Design für LÄTTA with yoghurt by HAJOK

LÄTTA

Core Range

View more
Packaging agency HAJOK created the design for Bonduelles' frozen meals entwickelt

Bonduelle

Frozen Meals

View more
Puristic packaging design for Emmi Protein Drink by HAJOK

Emmi

Protein Drink

View more
Packaging design for the ja black tea by HAJOK

ja!

Whole Portfolio

View more
Packaging and flask development for a perfume by HAJOK

Elternhaus

Perfume

View more
Design agency HAJOK has created the packaging for the Aurora flour range

Aurora

Flour

View more
Packaging design for Tikkles by HAJOK Design

Tikkels

Special Love Edition

View more
Packaging design for Puddis pudding by HAJOK Design from Hamburg

Puddis

Dessert

View more
Packaging design agency HAJOK developed limited edition for Nivea Men

Nivea

Editions

View more
Packaging Design for Trolli fruit gums by HAJOK

Trolli

Fruit Gums

View more
Packaging design for Tempo soft packs by HAJOK

Tempo

Soft Packs

View more