FOR THE LOVE OF SHOES

If you loves your shoes, you should take good care of them! Erdal makes an enormous range of high-quality shoe care products and HAJOK has reworked the previous packaging design for the entire European market, combining quality and value, and thereby further strengthening confidence in the brand.

LISTEN

When the Werner & Mertz Group switched from making candles to shoe and leather care products in 1901 due to the spread of electricity in domestic households, no one could predict just how successful this decision would be. The brand with the frog logo quickly became famous and excelled with high quality and innovative shoe care applications. Even today, Erdal, whose name derives from the production site in the Erthalstrasse in Mainz, is one of the best-selling shoe care brands in the German-speaking market. In many other European countries the shoe care products have been successfully distributed for years under the brand Búfalo.

UNDERSTAND

In our fast-paced world, it can be hard to regularly find time to look after your shoes. The new packaging design should therefore make you want to have well cared-for shoes at first glance. The aim of the relaunch was to become more modern and contemporary with the close-up look while retaining the premium character through the use of gold.

CREATE

HAJOK was responsible for the European roll-out of Erdal's entire portfolio, as well as for its subsidiary Búfalo, whose products are distributed in Spain, Portugal, Poland and Belgium, as well as in other markets. Shoes and accessories were elaborately photographed for 5 different application categories and elegantly staged close-up on-pack. The typography reflects high quality in a contemporary style. Erdal has a solution for every shoe care challenge and each of these solutions can in future be found presented on-shelf in an elegant and modern way.