Pioneering organic food since 1974
More impact, more natural. The new packaging design of the large Allos portfolio catches the eye with stronger group branding and a loving, natural look.
Since 1974, Allos has been passionate about recipes and has always taken great delight in discovering new, sustainable ingredients for vegan and vegetarian natural foods. The relaunch was designed to give visually clear branding to the wide range of cereals, sweet and savory spreads, dairy alternatives, bars and pesto and to give Allos strong brand recognition.
In a brand strategy workshop, the brand key was refined, which formed the basis on which the designs were to be developed. The aim here was to win over new consumers of organic products with an emotional and differentiating brand identity and to inspire the existing target group for the wide range of products. In addition, the visibility of the umbrella brand was to be significantly strengthened.
HAJOK simplified the figurative trademark and placed it on a linen cloth, which is also a reference to the farm-based manufacturing character of the farm's own recipe works in Dibbern, Germany. In order to communicate the sustainable concept of Allos to new consumers of organic products, the slogan "Bio-Pionier seit 1974" (organic pioneer since 1974) is closely tied to the logo. Food photography is natural and casually staged, and navigation within the brand becomes understandable through new colour coding. Thus, the designs perfectly reflect the positioning of Allos as a "farm-based producer of lovingly-composed natural foods".
Facts & Figures
- Market, competitive and design analysis
- Brand strategy workshop
- Brand positioning
- Relaunch of the organic brand Allos
- Development of a umbrella brand incl. slogan
- Packaging Design Food
- Photo shootings
- Image processing
- Final artwork
- Brand Guide
The new Allos group brand is now more compact and easily recognisable, and features the slogan from our own pen “Pioneering organic food since 1974”.
The cereals feature a striking packaging design with natural colours and tempting images of the product.
An eye for details
The natural and delicate designs perfectly reflect Allos’ products as food items lovingly put together at the farm.