Ready in a moment

Vegan, tasty and quick to prepare - Knorr fulfils these three wishes with its new convenience dishes, proving itself to be a leading trendsetter.

LISTEN

Vegan grains and pulse dishes are very popular on food blogs and in cookbooks. Knorr’s response to this trend has been to develop convenience dishes based on grains, creating a whole new category in the company’s large portfolio.

UNDERSTAND

The design should be just as natural as the ingredients in the packs: straight-forward and clear, with easy-to-read copy and simple variant differentiation. The challenge was that the design had to be appropriate for very different markets – the new products were not only launched in Germany, but also across Poland, the Czech Republic and Slovakia.

CREATE

Thanks to the many years of cooperation and countless projects for Knorr, our design team once again demonstrated their understanding of our clients’ needs: the initial designs for this project were convincing and the end result is close to the original idea. The design reflects the naturalness of the product. This was achieved by a special combination of the dish-shot, which presents the meal in a highly appetite-appealing, ready-to-serve way, together with the narrow viewing window. The strong variant colours are also a standout feature which together with a clear design hierarchy create an aesthetic, modern look for the range.

FACTS & FIGURES

  • Launch of Knorr grain dishes
  • Roll-out for Germany, Poland, Czech Republic and Slovakia
  • Trend research
  • Concept development
  • Packaging Design
  • Photo-shooting
  • Final artwork
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