SOMETHING FOR EVERYONE
Different sizes and ages of dogs or different needs and stages of life of cats – important criteria for pet food and thus for the packaging design. Fressnapf's Select Gold project with its extensive portfolio was a fantastic challenge that we mastered with creative know-how, passion and a real fondness for animals.
"HAJOK helped SELECT GOLD implement an evolutionary design. Thanks to the great expertise of the entire HAJOK team, in future not only will our existing customers become even bigger fans. In fact, prospective customers will also not fail to notice our products on-shelf. HAJOK has made every effort to give the historic brand essence a contemporary and lively new look. We couldn't imagine having a better partner for this project!" Sophia Wolter, Senior Expert Brand Management Strategy & Positioning at Fressnapf
PREMIUM PET FOOD
Special attention was placed on selecting our four-legged models. The right breed was picked for each type of pet food. Studio photo-shootings of 27 dogs and 16 cats were completed in 9 days. In addition to the exacting animal pictures, we created a high-quality look on-pack with warm colours and very clear information architecture. Despite using an environment-friendly printing process with reduced ink application we were able to achieve a premium brilliance effect.
FACTS & FIGURES
Packaging Design for 60 SKUs | Brand Strategy | Brand Consulting | Product Line Restructuring | Information Architecture | On-Pack Copy | Logo Adaptation | | Photo-Shooting | Image Processing | Final Artwork | Printing Assistance
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