SOMETHING FOR EVERYONE

Different sizes and ages of dogs or different needs and stages of life of cats – important criteria for pet food and thus for the packaging design. Fressnapf's Select Gold project with its extensive portfolio was a fantastic challenge that we mastered with creative know-how, passion and a real fondness for animals.

GREAT EXPERTISE

"HAJOK helped SELECT GOLD implement an evolutionary design. Thanks to the great expertise of the entire HAJOK team, in future not only will our existing customers become even bigger fans. In fact, prospective customers will also not fail to notice our products on-shelf. HAJOK has made every effort to give the historic brand essence a contemporary and lively new look. We couldn't imagine having a better partner for this project!" Sophia Wolter, Senior Expert Brand Management Strategy & Positioning at Fressnapf

PREMIUM PET FOOD

Special attention was placed on selecting our four-legged models. The right breed was picked for each type of pet food. Studio photo-shootings of 27 dogs and 16 cats were completed in 9 days. In addition to the exacting animal pictures, we created a high-quality look on-pack with warm colours and very clear information architecture. Despite using an environment-friendly printing process with reduced ink application we were able to achieve a premium brilliance effect.

FACTS & FIGURES

Packaging Design for 60 SKUs | Brand Strategy | Brand Consulting | Product Line Restructuring | Information Architecture | On-Pack Copy | Logo Adaptation | Photo-Shooting | Image Processing | Final Artwork | Printing Assistance

Would you like to find out more about our work?

Packaging Design Melitta Barista Classic Hajok

Barista Classic

Coffee

View more
Packaging Design Colgate Mundwasser Hajok

Colgate

Mouthwash

View more
Allos Iss Mir Nicht Wurst Hajok Design

Allos

Spreads

View more
Hajok Design created the new fresh packaging for the Adelholzener Limonades

Adelholzener

Limonades

View more
Verpackungsdesign Agentur Hajok Alpia Relaunch

Alpia

Bars & Snacks

View more
Breyers Hajok Design Packaging

Breyers

Ice cream

View more
Design agency Hajok created the packaging for Melitta Barista Perfection

Barista Perfection

Coffee

View more
Packaging design for the #stillthirsty gin by Hajok

Still Thirsty

Gin

View more
Case Tk Teaser Thumb 02 Vv

Tom & Krissi's

Fructose-free Products

View more
Packaging Design Agency Hajok developed the new look for Fressnapf Select Gold

Select Gold

Pet food

View more
Packaging Design Agentur Hajok Eszet

Eszet

Chocolate

View more
Packaging design for the Dehner flower soil by HAJOK

Dehner

Erde

View more
Packaging agency HAJOK developed design for Adelholzener's organic lemonades

Adelholzener

Biolimonaden

View more
Packaging design agency HAJOK created the new Melitta Bella Crema Selection edition

Melitta BellaCrema

Coffee

View more
Packaging agency HAJOK created the design for the Wild Snack Co

The Wild Snack Co

Crisps & Puffs

View more
HAJOK developed the packaging design for LiveFresh juices

LiveFresh

Juices & Co.

View more
Design agency HAJOK created the new designs for the European Knorr portfolio

Knorr

European Portfolio

View more
Packaging design and final artwork for Appel by HAJOK

Appel

Fish

View more
Packaging design and name development for Likkies by Hajok

Likkies

Popsicle

View more
Packaging design agency HAJOK is responsible for the new La Baleine design

La Baleine

Sea salt

View more
Packaging design for Melitta Manufaktur espresso

Melitta

Speciality Coffees

View more
Packaging design agency Hajok developed the new brand identity for Adelholzener Primella

Adelholzener

Primella

View more
Chocolate packaging design for Sarotti Fair Ecuador by Hajok

Sarotti

Fair Ecuador

View more
Packaging design for ja! laundry detergent by HAJOK

ja!

Portfolio

View more
Case Adh Bi F 300Dpi Website Thumb Teaser 02 Vv

Adelholzener

Bleib in Form

View more
Packaging Design for Carte D'Or ice cream by HAJOK

Carte D'Or

Ice cream

View more
Packaging Design for Kühne Gewürzgurken by HAJOK

Kühne

Gherkins

View more
Case Rexona 72Dpi Teaser Thumbnail Vv 03

Rexona

Deodorants

View more
Packaging design agency Hajok created the Sarotti Winterconfiserie

Sarotti Winter Confiserie

Chocolates

View more
Design edition for the Tempo boxes by HAJOK

Tempo

Boxes

View more
Case Stollwerck Tiamo Teaser Thumb 02 Vv

Tiamo

Truffles

View more
Packaging agency HAJOK created the design for the Knorr grain dishes

Knorr

Grain Dishes

View more
Packaging design agency Hajok created the for Batida De Coco  ice cream

Batida de Côco

Ice Cream

View more
HAJOK developed the packaging design for the new organic range from Schwartau extra

Schwartau Extra bio

Fruit Spread

View more
Design agency HAJOK developed the packaging for Corny protein bars

Corny

Protein

View more
Design agency HAJOK developed the new packaging for Tim's pastry range

Tim's

Pastry

View more
Rewe to go Trinks packaging design by HAJOK

Rewe to go

Drinks

View more
Packaging design for the cosmetics brand well by HAJOK

well

Cosmetics

View more
Packaging design for Sarotti Cherry No. by Hajok

Sarotti Cherry No.

Chocolates

View more
Design agency HAJOK developed the packaging for Adelholzener Sport

Adelholzener

Sport

View more
The combination of paper-cut illustrations and humorous texts underscores the concept full of zest for life.

Isola Bio

Milk Drinks

View more
Name development for Langnese ice cream Likkies by Hajok

Naming

Claiming, Storytelling

View more
Packaging design agency HAJOK developed Ricola's Elbphilharmonie edition

Ricola

Special Edition

View more
Clear, modern and yummy - the new packaging design for Cremissimo

Cremissimo

Ice-Cream

View more
Erdal shoe creme designed by packaging agency HAJOK

Erdal

Shoe Care

View more
Packaging design agency HAJOK created the brand identity for Alpia Veggie Love

Alpia

Veggie Love

View more
Allos' tea packaging with illustrations by HAJOK

Allos

Tea

View more
Knorr sauces designed by packaging agency HAJOK

Knorr

BBQ Sauces

View more
Design agency HAJOK developed the packaging design for Rewe Beste Wahl

Rewe Beste Wahl

Portfolio

View more
Packaging for Ehrmann's high protein ice cream by HAJOK

Ehrmann

High Protein Ice Cream

View more
Design agency HAJOK developed the packaging for the Tchibo brand Pure Tea Selection

Pure Tea Selection

Tea

View more
Abstract illustrations are the core of the packaging design for Swedish Glace

Swedish Glace

Vegan Ice Cream

View more
Packaging design for Tartex by HAJOK

Tartex

Portfolio

View more
Packaging design agency Hajok developed the look for Schwartau Gartenfreund

Schwartau Extra

Spring Edition

View more
Packaging design for Naturgut sprirulina powder by HAJOK

Naturgut

Portfolio

View more
Packaging Design for the Rewe to go soups by HAJOK

Rewe to go

Food

View more
Packaging design for Zewa toilet paper by HAJOK

Zewa

Toilet paper

View more
Design agency HAJOK realized the packaging for the Ricola capsule teas

Ricola

Tea

View more
Packaging design of the insect burgers from Bold Foods

Bold Foods

Insect Burger

View more
Packaging design for the Ölz sandwich toast range by HAJOK

Ölz

Soft sliced-bread

View more
Packaging design for the Kneipp shower tonics by HAJOK

Kneipp

Shower Tonics

View more
Design edition for Tempo handkerchiefs by HAJOK

Tempo

Soft Packs

View more
Allos pesto packaging by HAJOK

Allos

Portfolio

View more
Design agency HAJOK creates beauty packaging for Florena

Florena

Natural Cosmetics

View more
Packaging design for the intact Tropic-Mix from intact

Intact

Glucose Range

View more
Illustrations for the LÄTTA Whipped and Cooking Creme by HAJOK

LÄTTA

Whipped & Cooking Cream

View more
Packaging agency HAJOK developed the design for Billy Boy condoms

Billy Boy

Condoms

View more
Becel packaging design developed by HAJOK Design from Hamburg

Becel

Core Range

View more
Packaging design for Tempo minis by HAJOK

Tempo

Mini Packs

View more
Puristic packaging design for Emmi Protein Drink by HAJOK

Emmi

Protein Drink

View more
Design agency HAJOK has created the packaging for the Aurora flour range

Aurora

Flour

View more
Packaging and flask development for a perfume by HAJOK

Elternhaus

Perfume

View more
Packaging design agency HAJOK developed limited edition for Nivea Men

Nivea

Editions

View more
Packaging Design for Trolli fruit gums by HAJOK

Trolli

Fruit Gums

View more